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Marketing to Chinese Buyers: Spring 2016 Update

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18 October 2016

Marketing to Chinese Buyers: Spring 2016 Update

Marketing to Chinese Buyers: Spring 2016 Update

Article excerpt

Chinese property buyers remain a significant segment of the Melbourne market. While they may not be dominating auctions in quite the same numbers as last spring, this buyer pool is still a force to be reckoned with. Agents need targeted tools to capture their attention. Chinese language property publications are one such tool. They can be incredibly powerful when it comes to bringing your listings to the attention of foreign buyers. A unique ...
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Out with the old, in with the Neo

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25 July 2016

Out with the old, in with the Neo

Article excerpt

It’s true – after 78 years, we’re changing not just our logo, but our name too. The company you now know as Newlitho was founded back in 1938. We became Newlitho in the 1970s, during the era of lithographic printing. Then, the name made sense. Now? Not so much. It’s a change we’ve wanted to make for a while, but finding the right name has been something of a challenge. So we’re extremely excited...
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The ultimate marketing opportunity (and it’s right under your nose)

Article particulars

18 July 2016

The ultimate marketing opportunity (and it’s right under your nose)

The ultimate marketing opportunity (and it’s right under your nose)

Article excerpt

Have you ever thought of your office as marketing opportunity? Well, it is. Actually, it might be the ultimate marketing opportunity. Here’s why. Think about it; this is the one location where you are in total control of the brand experience – everything from staff uniforms and behaviour to the lighting and the colour scheme. If you ever wanted the opportunity to show off your brand to it’s best possible advantage, well, this is...
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