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Cultivating Trust in a Digital Age

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20 May 2025

Cultivating Trust in a Digital Age

Cultivating Trust in a Digital Age

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 Why Print Still Matters in Prestige Property Marketing In today’s digital-first world, it’s easy to assume that screens have taken over entirely. However, when marketing high-end real estate, print will always play a vital role, especially in building trust and creating lasting impressions with serious buyers. Recent research shows that 56% of consumers trust printed materials like brochures and newsletters more than digital sources when ...
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Real Estate Awards nights…. What should they stand for?

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28 July 2017

Real Estate Awards nights…. What should they stand for?

Real Estate Awards nights…. What should they stand for?

Article excerpt

The NEO team earlier this year attended McGrath’s awards night and it made us think, what’s the purpose of these nights? For different brands these nights shine a light on different values. Values which are a representation of what a brand stands for at that moment. Each great brand has a distinct set qualities which make people have a certain emotive reaction when seeing the name of the brand. McGrath’s awards night this year...
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AREC 2017 – What did the NEO team learn?

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28 June 2017

AREC 2017 – What did the NEO team learn?

AREC 2017 – What did the NEO team learn?

Article excerpt

In a nutshell…we learnt that although the real estate sector is filled with many different personalities and theories about what creates success, there are a few common threads which those who have had success all agree on. The power of having a plan was a constant theme that many speakers emphasized at AREC. We know it’s simple, for most us this has been drilled into us all our life, but the importance of time...
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