Main menu
Main content

News

Real Estate

HDR Photography

Article particulars

21 November 2011

HDR Photography

Article excerpt

I get asked all the time what is the next big thing in real estate.  Most of the time the questioner is looking for an innovative new technology that offers a competitive advantage.   Increasingly, I’ve been responding with a basic technology that’s reaching critical mass–HDR photography (high dynamic range).  HDR used to be the providence of studio photographers with hours and hours to do retouching. ...
Read More
Tags:

iPads and Real Estate

Article particulars

16 November 2011

iPads and Real Estate

Article excerpt

My company, Newlitho, has been heavily involved in iPad applications and I’ve spent a lot of time working with agents on how to integrate iPads into the sales and listing process.  There are three areas where iPads can be used, each with pros and cons: Listing Presentations – technology has been slow to penetrate the listing presentation and for good reason.  The primary purpose of a good listing presentation is to ...
Read More
Tags: , , ,

Pre-Listing Kits: The great debate

Article particulars

14 November 2011

Pre-Listing Kits: The great debate

Article excerpt

I’ve been working a number of pre-listing projects recently and I’ve been amazed with the different approaches that various people take with pre-listing kits. I’ve created kits that are 6 pages long and others that are over 50 pages long.  Why the difference?  It’s predominantly driven by the individuals involved and their personal preferences. As with all things in this industry, there is rarely any ...
Read More
Tags: