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War and Peace

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02 July 2012

War and Peace

Article excerpt

    Twelve of Victoria’s main real estate firms have joined with Fairfax through the successful MMP entity to establish a competitor to realestate.com.au.  The competitor was originally designed to force REA to reduce prices and prevent the regular 30-40% annual price increases.  The scope of their ambitions has increased to include the creation of an income producing asset as well as a saleable asset, forcing REA ...
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Managing your Reputation Online

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14 April 2012

Managing your Reputation Online

Article excerpt

I’ve been doing some work on reputation management for agents online.  I was pleasantly surprised to see an article in SOLD magazine this month on this very topic.  Quite a few of my clients are amassing large numbers of negative reviews on sites like productreview.com.au and yelp.com.au and are not sure what to do about it.  It’s a really difficult question, because a large number of ...
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Real Estate Brands = Agents?

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06 March 2012

Real Estate Brands = Agents?

Article excerpt

I had one of my consulting clients make a statement the other day that got me thinking.  He was discussing the directors of the business and the sales agents and he said that “we are the brand.”  I let the statement slide at the time, but I should have argued with him, because this is a dangerous way to think about a brand.  If you are the brand, then when you’re having a bad...
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