Newsletters are experiencing a surge in popularity at the moment. Maybe it’s about drumming up spring listings; maybe it’s that so many agencies have strong results to promote. Either way, it feels like a topic worth revisiting. Newsletters are sensational branding tools, but our real estate clients often underestimate the time and effort involved not only in putting them together, but in getting them out to the database on a regular basis. ...
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Tags: newsletters
The end of the year is almost here, and that means it’s time once again to predict what’s in store for the year ahead. For many of our clients, the market shows no signs of stopping before Christmas. After two extremely strong years, everyone will be watching closely to see how it performs in 2015. So with that in mind, here’s what we think is in store over the next 12 months. Brand ‘refreshes’...
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Tags: marketing trends
Young home buyers can’t win. Can’t afford to buy in trendy inner-city suburb? Lower your standards! Struggling to scratch together a deposit? Not working hard enough! Living with parents to save faster? You’re a drain on their limited resources! But when you consider how many people cling to negative stereotypes of real estate agents, getting in front of this elusive and much maligned group can make a big difference to how they view you...
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Tags: first home buyers
