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Nine tips for a letterbox campaign that can’t be ignored

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15 October 2013

Nine tips for a letterbox campaign that can’t be ignored

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With apps, social media and other digital platforms clamouring for our attention, it’s easy to overlook the humble letterbox drop. Too many businesses neglect it in favour of ‘flashier’ marketing tools, but we think that’s a mistake. Here are a few ways that you can make the good, old-fashioned letterbox drop work for your real estate marketing campaign. 1. Everyone loves a letter People love getting actual mail. ...
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Trends for 2012

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03 January 2012

Trends for 2012

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    Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs.   Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies.  The portals have a natural advantage in this space and...
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Direct Mail, does it work for real estate?

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15 January 2010

Direct Mail, does it work for real estate?

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I run a printing company, so it’s important that I get that out of the way before talking about print and snail mail.  A lot of my real estate clients have jumped on the Internet bandwagon and have adopted an almost religious belief that anything on paper is bad and anything on the screen is good.  Like any single channel strategy, this myopic view can do a lot of damage to your brand. The fact of...
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