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2016 marketing predictions: How did we do?

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29 November 2016

2016 marketing predictions: How did we do?

2016 marketing predictions: How did we do?

Article excerpt

What will happen in the world of real estate marketing in 2017? At the end of every year, we like to make a few educated guesses about the trends we expect to see in the year ahead. We’ll be presenting our predictions for 2017 next week, but in the meantime let’s take a look at what we said would happen in 2016. Here goes nothing… Portal Price Wars We said: Both the major portals...
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How community involvement boosts your brand

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23 November 2016

How community involvement boosts your brand

How community involvement boosts your brand

Article excerpt

Community involvement is a fantastic way for any real estate business to establish itself as part of the fabric of the local area. If you’re not sure where to start, here’s some advice. When it comes to ‘community involvement’, there are two broad categories; donating money and hands-on volunteering. The first option, which might come in the form of donating the profits from a sale or sponsoring a local sports team, is fantastic. However,...
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Five foolproof strategies to become the go-to local expert

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15 November 2016

Five foolproof strategies to become the go-to local expert

Five foolproof strategies to become the go-to local expert

Article excerpt

Plenty of real estate agents sell themselves as ‘local experts’. It’s the kind of thing that’s easy to say – but actually becoming a source of trusted property advice is another thing entirely. Agents who can position themselves this way are in a pretty unbeatable position. They can offer buyers and sellers more than just an occasional, transactional service – they become an advisor that people can go to whenever they want to learn...
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