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Eight strategies for successful staff profiles

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05 September 2014

Eight strategies for successful staff profiles

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Too often, staff profiles don’t get the attention they deserve. We see a lot that are either, A: way too long, or B: filled with jargon and empty buzzwords. There is a better way! An effective staff profile gets to the point, fast and utilises a handful of carefully curated details that clearly demonstrate why a particular agent is a professional worth working with. The next time you’re reviewing your staff profile, keep these...
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The five questions your vendors want answered

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18 July 2014

The five questions your vendors want answered

Article excerpt

The needs of your average vendor are surprisingly simple. Keeping them happy and engaged is easier than you might think; just make sure that every piece of marketing collateral you put out is giving them the information they really want. Even if someone isn’t actively considering selling right now, there’s a good chance they will be down the track. Providing quality information is a great way of building trust, long before they ...
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How to maximise your Winter marketing

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27 June 2014

How to maximise your Winter marketing

Article excerpt

The weather is cold and the property market is too, or so common wisdom would have us believe. But the market doesn’t entirely shut down during the cooler months (and with high clearance rates and strong volumes, it’s actually still bubbling along quite nicely, thank you very much). No matter the time of year, there will always be someone, somewhere, looking to buy or sell.  So with that in mind, what are the best...
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