Main menu
Main content

News

Marketing

Brochures with bling: why standard designs no longer cut it

Article particulars

06 November 2014

Brochures with bling: why standard designs no longer cut it

Article excerpt

This staple of every property marketing campaign is getting a long overdue rethink. From custom designs to creative embellishments, ordinary brochures are not enough – particularly in the high-end market. Creating a brochure for a new listing was once as simple as choosing a few nice photos, drawing up a floor plan, jotting down the crucial details and then throwing it all into a set template.  But the humble property brochure is ...
Read More
Tags:

Does your brand have a story?

Article particulars

25 October 2014

Does your brand have a story?

Article excerpt

Developing a narrative for your real estate brand is a valuable tool for establishing genuine connections with buyers or investors. Here’s how to do it.  What is a ‘brand story’, anyway? A strong, fully-realised brand story helps you communicate clearly to your target market what you’re all about. It includes what you do, how you do it, why you do it, and how you have a positive impact on your customers. ...
Read More
Tags: , ,

How to become THE local expert

Article particulars

18 October 2014

How to become THE local expert

Article excerpt

Real estate is a local business, and building yourself into the go-to local expert is an unbeatable strategy for attracting new listings and enquiries. Even if you are part of a respected national brand or network, customers are drawn to agents display strong local knowledge. It’s about much more than the occasional Just Sold drop or random tweet. Securing expert status requires time and effort; you want to demonstrate that you have a ...
Read More
Tags: , , ,