If you thought we’d reached the limits of what the real estate signboard could do, think again The humble real estate signboard is a marketing tool that punches way above its weight. In a world of online listings and flashy digital marketing tools, the basic board plays an invaluable role in drawing local attention to your listings – after all, it’s well established that a significant chunk of your potential buyers are already living...
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Tags: signboards
We all know the arguments in favour of Vendor Paid Advertising; agents who pay for advertising themselves are more motivated to take the first offer rather than do the extra work needed to secure a higher one; homes that sell for significantly over reserve generally benefit from a well-funded marketing push; properties that fail to sell are often those that have been poorly marketed. VPA is crucial to securing a great result, and a...
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Tags: vendor paid advertising
Just Sold, Just Listed & Auction Invitations: A tactical approach
Auction Invitations, Just Sold and Just Listed cards are staples of any decent property marketing campaign. They’re invaluable when it comes to generating foot traffic at opens and auctions and boosting perceived demand. Feeling bewildered about how and when to use these cards? Here’s how to put them to use for maximum impact. Stay on message The script can vary, but a Just Sold card should basically say, ‘We’ve ...
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Tags: advertising, auction invitations, generating demand, just listed, just sold, marketing, the letterbox
